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Yuga Labs hires NFT expert to breathe new life into Cryptopunks

EC
Elisa Campaci

4 min

NFT: Yuga Labs Hires Expert for Cryptopunks

A breath of fresh air for CryptoPunks? Yuga Labs has hired an expert to breathe new life into the world’s most famous NFT collection!

Christie’s is the most active auction house when it comes to the NFT trade. Suffice it to say that it sold one of the non-fungible works by the artist Beeple for an impressive $69 million! Not only that: it was also the first auction house to accept payments in cryptocurrency. All thanks to Noah Davis, an NFT Specialist for Christie’s, who has always believed in the potential of blockchain and crypto. But here’s the news: Davis has officially been hired by Yuga Labs, the studio that created the Bored Ape Yacht Club, to breathe new life into one of the crypto world’s most famous NFT collections. Yuga Labs hires an NFT expert to expand the Cryptopunks universe!

Christie’s Noah Davis and Yuga Labs want to improve CryptoPunks

On 19 June, Noah Davis, NFT expert for Christie’s auction house, wrote on Twitter that he would be working with Yuga Labs to give Cryptopunks a new direction. The famous NFT collection, bought in March by the creators of Bored Ape Yacht Club, has 10,000 pixellated images that are all different. Created in 2017 by Larva Labs, those who originally owned an NFT from the collection did not have the intellectual rights to the image.

This line of thinking changed after the acquisition by Yuga Labs: the first change was precisely the announcement to give NFT owners full commercial and intellectual rights to the purchased works! But the creators of BAYC did not stop there: to make Cryptopunks even more ‘Web3-proof‘, they chose to hire an NFT expert. “I am honoured to announce that I will be running CryptoPunks as Brand Leader,” wrote Noah Davis on Twitter.

Why did Yuga Labs choose Davis to manage such a famous and important NFT project? The now ex-Christie’s employee is not only passionate about blockchain with a connoisseur’s eye for non-fungible works of art, but also has many successful projects under his belt! He is currently engaged in the development of an NFT collection called Howlerz. And he is also a proud owner of CryptoPunk No. 2099. Not bad at all!

What will happen to the CryptoPunks now?

Now that Davis has become Brand Leader of CryptoPunks, what will happen to the NFT collection? After acquiring the collection, Yuga Labs specified that it would not turn it into a new ‘Yacht Club’ and it would retain all of the Punkers’ favourite features. Noah Davis confirmed this course of action. “I WILL NOT F**K WITH THE PUNKS,” he stated on Twitter. “No Punks on mugs or stupid TV shows,” he continued. In short, those who bought a CryptoPunk back in 2017 will not find themselves betrayed by overly commercial operations.

Instead, among Davis’s first proposals is a series of face-to-face chats with real CryptoPunks fans. “Wherever the community goes, that’s where Punks will go,” he specified on the Twitter thread. This way the spirit of the early Punkers and CryptoPunks will not be lost behind publicity stunts!

One of the founders of the Bored Ape, Garga, wrote on the 19th of June that more news about the future of CryptoPunks will come in the coming weeks. “We have chosen a slow and considered approach for Punks, taking into consideration the expectations of the community. We are honoured to be the custodians of this historic collection, and we have the utmost respect for Noah and the Punkers community.” So buckle up and get ready for the news: this is just the beginning!

Just during this historic phase for CryptoPunks there was a lot of movement in the NFT market. The price floor for a piece of the collection rose from 48 ETH to an impressive 65 ETH. A jump of 35%! The new recruit at Yuga Labs seems to have already struck a chord with the community. Is it time for the revival of one of the most popular collections ever?

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