Why buy the Young (YNG) token
To decide whether to buy Young (YNG), you don’t necessarily have to rely only on its value or price trend. You might choose to buy it because it is the official Young Platform token and the key to accessing an ecosystem of exclusive services. Holding a certain number of YNG tokens lets you access the Clubs, our loyalty programme for holders.
Joining the Clubs means accessing a world of concrete and constantly expanding benefits. You can enjoy significant discounts on every trading operation, obtain boosted rewards (variable and not guaranteed) on your assets in staking, and take advantage of exclusive vouchers and discounts thanks to our partnerships with major brands. Buying YNG today also means getting ready for new features on the way, such as the payment account. Details on the benefits for YNG holders associated with these features will be communicated on the official channels at launch.
What is YNG and how was it born?
To answer the question “why buy Young (YNG)?”, you first need to understand what it is and what its solid foundations are. YNG was born in 2018 as a reward token for users of Step, our educational app and one of the first play-to-earn games to reach the market. In May 2022 trading was officially activated on Young Platform, a step that allowed it to become a key asset of the ecosystem. It is built on Ethereum according to the ERC-20 standard, with a total supply limited to 100 million tokens.
The strength of the project is based not only on its history but also on the trust of the institutional world. Our company is backed by top-tier strategic partners such as Azimut, the largest independent asset manager in Europe, which led equity investment rounds for over 18 million euros.
Moreover, YNG was built with a “Community-First” philosophy. We made a rare decision in the sector: we did not sell the YNG token to Venture Capital (VC) funds, in order to protect our community from dilution and speculative selling.
Its economic model is designed to link the token’s dynamics to the performance of the entire ecosystem. One of the pillars is scarcity: a share of YNG’s circulating supply is voluntarily locked by the community in the Clubs.
For up-to-date data on circulating supply, distribution and breakdown across Clubs, see the Report we publish quarterly in the Investor Relations section. Since its launch on the decentralised market, on 17 July 2025 on Uniswap, Young Platform has adopted an economic model based on periodic buybacks and active liquidity management, with the aim of fostering a deeper and more liquid market for those who operate on YNG. Buyback and liquidity management activities do not constitute a price guarantee or a commitment to support the value of the token.
Holding YNG means joining an active community and accessing the benefits of Young Platform’s Clubs. Buying YNG tokens involves risks, including the possible total loss of the invested capital. For full details on utility, tokenomics and associated risks, see the official MiCAR White Paper of the YNG Token.
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What does the Young Platform do?
Young Platform is the Italian platform for the crypto-asset world. Since 2018, we have been working from Turin to make buying and selling crypto-assets a clear and accessible experience — whether you are taking your first steps or trading regularly. Over 2 million users have already chosen us (as of June 11, 2026). Our shareholders include Azimut, United Ventures, and Banca Sella, among others. For details on our updated corporate structure, please visit the official page on our website.
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