Roblox: what is it and how does its metaverse work?

Filippo Iachello

6 min

What is the Roblox metaverse and how does it work?

Find out what Roblox, the metaverse with the most active users in the world, is and how it really works!

Do you know what Roblox is and how it works? It is a centralised Metaverse that, unlike The Sandbox or Decentraland, is not based on blockchain. Roblox is a platform that contains over 40 million free games but also a virtual world in which to interact with other gamers. On Roblox, users have a lot of expressive space and can create their own games and experiences. But let’s see what Roblox is and how it works.

What is Roblox? Birth of the metaverse and relation to gaming

To best clarify what Roblox is and how this metaverse works, we must start at the beginning of its history. This virtual world was created by David Baszucki and Eric Cassel, two Californian guys with a passion for computers. The two computer wizards started their entrepreneurial career by creating a small company called Knowledge Revolution. Knowledge Revolution’s embryonic product was called Interactive Physics, a platform that used two-dimensional models to study virtual physics. In 2004, after Knowledge Revolution was sold to MSC Software Corporation for $20 million, Roblox was born. 

Over time, the company has expanded and evolved to become an institution in the gaming world, especially for younger people, as there is no minimum age to join the platform. In 2020, the Roblox metaverse achieved an incredible popularity that allowed it to go public. To date, its market capitalisation is around $25 million. But how many people are there in this virtual world? Active users during 2022 were more than 50 million, and earlier this year, the Roblox metaverse managed to break the record for the number of simultaneously connected gamers on one platform, 9.3 million on 4 February 2023.

Now, however, we need to point out that its metaverse is different from decentralised metaverses such as The Sandbox or Decentraland. It is in fact a completely centralised and managed platform, similar to a classic video game. Roblox also does not use blockchain technology and does not guarantee digital ownership of virtual worlds and objects through NFTs or tokens. Although this platform is not related to the Web3 universe, it is nevertheless one of the realities that is contributing to the development and spread of the Metaverse in popular culture. 

Join the Roblox metaverse and create your own virtual world!

In the Roblox metaverse you can really play anything! Among the 40 million games available, there is plenty of choice. You can become a professional puppy breeder by playing the popular game Adopt Me! You can fight against your friends in a DragonBall-inspired fighting game called DBZ Final Stand and you can sculpt your avatar’s physique in the gyms of the virtual world of Training Simulator. The first Roblox game was Rocket Arena, which was released on the platform in January 2006 and is still available in its first version, which is now called ‘Classic Rocket Arena’. 

As anticipated, this is not only a platform on which to play different video games for free, but also an ecosystem that allows users to create their own 3D worlds. Thanks to Roblox Studio, a programme that uses the company’s proprietary graphics engine and the Lua Script programming language, users can express their creativity and share their creations with the other inhabitants of the Metaverse.

Having understood what Roblox is, the only question remains: how does it really work? Using the platform and playing the games on it is totally free. The only paid items within the Roblox metaverse are the skins and the infinite number of virtual objects with which to customise avatars and environments. These ‘digital goods’ can be created and sold by anyone; the exchange takes place thanks to the game’s currency called Robux. The in-game currency works like the more classic coins of traditional video games, so it has no real value outside the game and can be purchased from the store through fiat currency payments.

The most exciting concerts on Roblox

Roblox is one of the virtual worlds with the most concerts, so much so that it was chosen by MTV as the location for its award ceremony dedicated to the Metaverse. The TV channel included the “Best Metaverse Performance” award in the “Video Music Awards 2022” (VMA) in August 2022. The VMAs were also broadcast, on Monday 29 August 2022, in Roblox’s MTV world ‘The VMA Experience’. 

Among the most exciting events in this Metaverse, Justin Bieber, Twenty One Pilots and Charli XCX in 2021, all three nominated for the MTV ‘Best Metaverse Performance’ award. The most important concert of 2023 was, so far, the one organised to celebrate the Super Bowl, the final of the world’s most important American football championship, the NFL. Instead of Rihanna, who performed at half-time of the game that was played, real world, in Glendale, Arizona; taking the virtual stage at Roblox was Saweetie, a rapper who is very famous in the States. The event took place from 10 to 12 February, inside ‘Warner Music Group’s Rhythm City’, the virtual world owned by the record label, and was also an opportunity to promote the official NFL (National Football League) game, Super NFL Tycoon available to users of the metaverse from 4 February. 

Some famous brands that have chosen Roblox

Attentive brands that tend to ride new trends are becoming more and more inclined to use new technologies in order to promote their products to new generations. Gucci and Nike, for example, know what Roblox is and how its metaverse works! Gucci debuted there in October 2021 with its dedicated world called Gucci Town. It is a lush and colourful mansion that offers those who visit it the opportunity to earn GG gems, create collectible clothes and accessories, and purchase limited edition virtual items. A virtual Gucci handbag sold for around $4,000 in the Roblox metaverse. 

Another example of brands that have chosen this virtual world? Nike, with the virtual city Nikeland! Nike‘s objective is to test new prototypes of shoes and clothing, to capture the tastes and preferences of young users in order to develop increasingly popular products. Kellog’s, Tommy Hilfiger, Givenchy and many other iconic brands have also found a home on Roblox!
Now that you know what Roblox is and how its metaverse works, find out how to get into it! You’ll be able to play more than 40 million games, interact with many famous users and brands, and attend concerts like never before!

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