An Airdrop consists of the free distribution of tokens in exchange for an action by the user, with the aim of creating a loyal community. It is in fact a marketing strategy, aimed at raising awareness of a crypto project and may involve actions by users in exchange for a reward. Airdrop methods vary depending on the project, but generally consist of distributing small amounts of tokens to a set of wallets.
Born in conjunction with ICOs in 2017, different types of Airdrop have been showcased over time. Bounty Airdrops require a manual action for the user to complete. Exclusive Airdrops send tokens to a selected number of wallets. Holder Airdrops, on the other hand, grant free tokens to anyone holding a number of specific currencies in their wallet.
In all cases, an Airdrop serves to increase the distribution of tokens by incentivising their decentralisation. The risk, however, is that the project only grows in terms of numbers, without actually being supported by an active community.
Through the Club mechanism, Young Platform encourages participation in safe Airdrops. To benefit from a higher reward, the requirement is to belong to a Club (either Bronze, Silver, Gold and Platinum), therefore holding a certain number of YNG tokens. This way, the Young Platform community becomes an active part of the ecosystem, with tangible benefits on participation.